HEARTS ON FIRE DIAMONDS COMMISSION 2013

HEARTS ON FIRE DIAMONDS COMMISSION 2013

HEARTS ON FIRE DIAMONDS COMMISSION 2013

THE STORY

Pop Artist Perry Milou painted this HEARTS ON FIRE DIAMONDS commission 2013 at the request of founders Glenn and Susan Rothman, who wanted to create fabulous a large scale masterwork for  the launch of their retail store in the beautiful King Of Prussia Mall, Pennsylvania. Hearts on Fire diamonds are known as the worlds most perfectly cut diamond and are sold in 550 retail stores in 34 countries around the world.  The retail space was designed by the same team as Apple showrooms, so the acquisition of a Perry Milou original painting was a strategic decision by an extremely talented interior concept firm.

“Consumer expectations have changed when it comes to how they want to shop,” said Glenn Rothman, CEO and Founder of Hearts On Fire. “Especially when it comes to highly considered purchases, such as diamond jewelry, consumers no longer want a traditional feel and are searching for a more unique, personal experience. That is why we are excited to continue to refine and expand our retail concept – breaking conventional shopping barriers and making the diamond jewelry retail experience enjoyable and interactive fun again.”

THE EXPRESSION

Perry Milou created a beautiful Oil, Multi Media on Canvas painting for the Hearts on Fire store.  The original piece is comprised of laser cut paper strategically placed to evoke the facets of the perfectly cut diamonds.  One of Milou’s trademark techniques is to add beautiful Swarovski crystals to his art work, and he was not shy to add sparkle to this custom designed commission.  The dynamic, colorful, bold painting evokes hearts, diamonds and fire.

THE CONCLUSION:  HEARTS ON FIRE DIAMONDS COMMISSION 2013

Hearts of Fire diamond retail shop tapped local Pop artist Perry Milou to create a piece of art for the modern retail space they imagined.  The painting is on permanent collection at the King of Prussia shop.

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